Finding Similarities Between Services and Life

Important Things to Remember to Keep Your Website Visible in SERPs

Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.

The release of Penguin 4 happened at the same time for all countries and languages around the world. This means that all websites will consistently experience the same impact independent of their location. This has not changed, but unlike before Penguin 4 is real-time now. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. You will notice the positive and negative impacts of your actions faster. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.

This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.

With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.

This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.

Another downside is because you will never be informed if your website is penalized. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.

One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.

This means that it is important to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.

It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. This means that you need to conduct separate audits for each of the different language version of your website.

Reference: additional hints